Director Azfar Jafri: “Janaan will prove to be a bold statement”

Director Azfar Jafri: “Janaan will prove to be a bold statement” As its release date approaches near, the leading stars of Janaan, Armeena Khan, Bilal Ashrafand Ali Rehman Khan are set to visit London for the film’s European Premiere at Cineworld, The O2 Greenwich on 13^thSeptember 2016.

Talking about what Janaan will achieve, director Azfar Jafri said, “I think the film is going to prove to be a bold statement for Pakistani cinema. I don’t mean just financially, but overall as well. I think we are going to do well because of positive word-of-mouth also.

One of the producer‘s of the film, Imran Raza Kazmi commended writer-actor Osman Khalid Butt, who wrote the films. “He is a great writer. He brings great ideas to the table. I think his texturing of the characters and those details are just amazing,” said Kazmi.

Director Jafri spoke about the on-set antics, “During Janaan, we had so much fun. The cast members would play pranks on each other all the time. It was truly a blast. Also I am glad my actors, talented as they are, were so cooperative. If I would want to move on to another shot after one take, they would still want to go once again, in case I was not satisfied.”

Janaan’s music has also been creating a lot of buzz. The soundtrack comprises five songs featuring collaborations with Indian artists such as music director duo Salim-Sulaiman and singers Armaan Malik and Shreya Ghoshal.

Honouring Pakistan’s rich heritage in film, the arts and storytelling, Janaan presents a stylish, witty and often emotional observation of contemporary Pakistan that will resonate globally.

Official Press Release by Media Hive