As I walked down Grosvenor Street, on a dark, wet London afternoon I was both excited and looking forward to this new boutique that opened its doors to London.

Pernia’s Pop up Shop needs next to no introduction.

One of India’s biggest e-commerce ventures headed initially by Pernia Qureshi but now a property of Purple Style Labs has opened its doors in the heart of Mayfair.

Among a set of shops, this one stands out. There is colour, bling and some more colour! Home to over 50 Indian designers there were ensembles of lehngas and cholis . Array of Anarkalis and some contemporary styled dresses. There were tikka and chokers on display with chunky earrings! 

The likes of Abu Sandeep, Tarun Tahiliani, Anita Dongre, Varun Bahl, Masaba and lots more adorned the shop railings. This is the ninth and only international Pernia’s Pop Up Shop that Purple Style Labs has opened. The other eight are across the culturally rich India. The shop has expanded vastly across virtually and actual presence. 

We wish Pernias Pop Up Shop and their team the best of luck for future!