Ibiza. Recent studies show that people are increasingly dependent and obsessed with technology. According to a survey conducted by Times Magazine, 68% of mobile phone users even take their devices to bed with them. Numbers pointed out by the latest Technology Trends annual report by Kleiner Perkins Caufield & Byers show that in average, people check their phones 150x a day. Stress management expert Neil Shah says “We are victims of information overload, hyper stimulated, trying to process too much. According to the same report by Time Magazine, as much as one-third of people admits to feel symptoms of anxiety when away from their gadgets, showing an alarming growing need in our society for more disconnected time. Psychiatrist Edward Hallowell states that technology is the new cigarette – “People are becoming addicted without even realizing it”.

That´s why Gin Mare – the premium gin brand known for its Mediterranean roots – decided to create the first luxurious technology detox center, the Daycare for Mobile Phones. The Daycare opens up on September 11th in the luxurious Villa Mare in Ibiza and will be totally free of charge. Participants wanting to kick their technology addiction will be able to come to Ibiza to reconnect with the beauty and pleasures of offline life with a range of de-stressing activities like yoga, meditation, dance and the purest mediterranean diet.

To win a spot in the opening of the tech-detox center in Ibiza and be the first to experience the new concept, people must enrol themselves, totally for free, through the website www.daycareformobilephones.com.

To be accepted in the Daycare, participants need to pass the test and prove they can live 72 hours without their phones. For this challenge, they will receive a Stress Test Kit delivered to their door containing the necessary materials for a home-based mobile detox. The Stress Kit contains a special compartment where participants can put their beloved gadgets to rest for the 3-day period and a personalized hashtag, so friends can send them encouraging messages through Twitter and the Daycare website. The winners who will get to go to the opening weekend of the detox center in Ibiza are the ones who survive the 72-hour period without their phones and receive the most messages on both the Daycare website and on Twitter.

To watch the campaign video, click here.

Gin Mare is a premium gin with a great deal of character and personality, based on the interpretation of the Mediterranean lifestyle in its purest form. The artisanal gin is developed around the four iconic botanicals that best characterise the Mediterranean: basil, thyme, rosemary and Arbequina olives. Pushing the boundaries of flavour, Gin Mare challenges the perception of how gin should taste like.

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